At its most basic, marketing is useful for customer
education. Sure, you (a company) understand your product inside and out, but do
your customers? To buy into a product, your target audience must understand
what it does and how it works. Marketing is the most effective way to
communicate your value proposition to your customers in a fun and interesting
way. If consumer education is a top priority for you, then marketing should be
as well.
2) Marketing is more like food than medicine:
According to Forty, marketing is more like food than
medicine. Essentially, marketing is intended to sustain a company's presence
rather than to compensate for a lack of engagement. In this sense, marketing is
something that businesses must create and manage daily to maintain a positive
relationship with their customers. Marketing is important because it enables
businesses to maintain long-term and ever-present relationships with their
target audience. It is not a one-time fix; rather, it is an ongoing strategy
that assists businesses in flourishing.
3) It helps you sell your products or services:
Marketing is important because it helps you sell your
products or services. The bottom line of any business is to make money, and
marketing is a critical channel for accomplishing that goal. Many businesses
would not exist without marketing, according to Creativs, because marketing is
ultimately what drives sales. Sure, you need a good product, but how can you
generate sales if people are unaware of your offerings in the first place?
Simply put, you can't. SMBs must create new and appealing content to entice
customers and lead them to a purchase. What more could you want? Marketing
helps sales, and sales help your business – what more could you want? HAHAHAH!!!
So, do you think small businesses do not need marketing? If
what you think is “YES”, then so sorry, you are out of track… marketing is also
very important in small businesses because it allows you to strategically share
your products and services with a specific audience. It allows you to tell,
show, and PROVE to people how fantastic your company is and how you can help
them. You can also educate people about your business, such as how to solve
common problems and which solutions are best.
According to a small-business survey conducted by Campaign Monitor, 78 percent of respondents intend to increase their spending on digital marketing in the future. Another statistic stated that eight out of ten online stores fail within the first 24 months of operation! And this is largely due to branding issues and a lack of effective marketing. Without marketing, your company lacks a voice. You can't reach out to or connect with people if you don't have a voice. And, without connection and communication, you're left with little more than a product or service sitting there...alone...in the dark.
Yes, it can be quite frightening. You will have a better
living since you can easily get a stable job as marketing plays an important
role in businesses. So, what are you waiting for? Thinking of what major to
take? Faster come over to Sunway University and pick up your marketing
course!!!
Tell me more if you have any thoughts in your mind 😊
To find out more, do click the link below:
https://movingtargets.com/blog/business-marketing/why-marketing-is-so-important/
https://fingerprintmarketing.com/why-is-marketing-important/
https://www.campaignmonitor.com/resources/guides/the-state-of-small-business-marketing/
https://fingerprintmarketing.com/why-you-need-a-marketing-plan-for-your-small-business-website/
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