Marketing (including digital marketing) is demanded in many industries, especially during this pandemic where it not only changes everyone’s lifestyles, but also the companies.
The following is one of the few industries that really needs
marketing:
Billboard marketing, newspaper print ads, flyers, radio
commercials, and so on have been left bleeding in the shadow of digital
marketing. Except for larger, international brands and well-established smaller
businesses, no one thinks of traditional marketing methods any longer. However,
getting a return on investment from digital marketing is extremely effective
and should be a top priority for any serious business. This is why Digital
Marketing is needed:
- The presence
of a global audience online facilitates interaction with existing and
prospective customers.
- A digital
marketing strategy is significantly less expensive to develop.
- Most
importantly, digital marketing produces a significantly higher ROI than any
other type of traditional marketing.
- Social media
is an important part of our daily lives. We use social media for a variety of
reasons, including keeping up with news and current events, finding
entertaining content, filling up spare time, staying in touch with family and
friends, playing games, and watching online TV and audio streaming.
- With
persuasive content writing, digital marketers generate potentially viral
content, effective branding strategies, and posts that are highly liked or
shareable, all while generating new leads and anticipating changes in sales
trends.
- They can
communicate with the audience using a simple image or picture that can convey
the meaning of a thousand words.
According to The Star, Digital marketers can pursue a
variety of exciting career opportunities. Indeed, according to the Malaysia
Digital Economy Blueprint, the government aims to create half a million jobs in
the digital economy by 2025, with the digital sector expected to contribute
22.6 percent of the country's GDP.
These are few industries that uses digital marketing
heavily:
It's no surprise that the entertainment sector is benefiting
from digital marketing.
Not only does entertainment content have a major effect on
public trends, but it is also one of the main types of content provided by
digital platforms. Popular television programes and digital exclusives are a
natural target for people in the entertainment business, aiming OTT advertising
efforts at the viewing demographic most likely to like both the show they are
watching and the entertainment content being promoted.
The entertainment sector is also well represented on a
number of social media platforms and employs a variety of types of social media
advertising to grab customers' hearts and minds. The use of social media
influencers and micro-moment targeting complements the industry's digital
marketing efforts, offering a multi-pronged strategy to promoting shows,
movies, and events that industry participants hope consumers will embrace.
2) Nutrition and fitness
The fitness business is worth about $80 billion per year and
is constantly expanding.
When the target customer for fitness and nutrition marketing
is considered, as well as the main methods in which the sector concentrates its
marketing tactics, it is simple to understand why the industry enjoys such a
high return on its advertising expenditure.
The photogenicity of the fitness and nutrition industry's
goods and services is one of the keys to its success. The industry's target
demographics include people who want to become in better condition and those
who want to stay in good form. Bodybuilders and personal trainers are utilised
in advertising and as influencers on highly visual social media platforms such
as Instagram, and this naturally leads to product and service marketing.
The marketing approach focuses on the outcomes that
customers want to accomplish, and the visual form of the advertising material
makes it simple for consumers to share.
https://study.com/articles/best_industries_for_marketing_jobs.html
https://www.thestar.com.my/starpicks/2021/08/02/digital-marketing-more-than-just-a-trend
https://www.statista.com/outlook/dmo/digital-advertising/malaysia#ad-spending
https://www.mediaculture.com/articles/5-industries-getting-the-most-from-digital-marketing
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